Easy, India's leading tech-native housing finance company, has raised $35 million in primary funding.
The Rainmaker Group acted as the exclusive financial advisor on the transaction.
"Working with The Rainmaker Group on our Series B fundraising was an incredible experience. Their deep industry knowledge and strategic insight helped us secure the series B, positioning us to accelerate our vision and scale at a critical stage. TRMG’s dedication to understanding our differentiation and vision along with navigating complex market dynamics brought immense value, making them more than just advisors—they are true partners in our journey, and as they would say it, we are one team, one dream!" said Rohit Chokhani, Founder, Easy on the transaction.
Kashyap Parikh, partner at The Rainmaker Group said “Easy Home is at the forefront of digitising the mortgage industry, making home ownership effortless for Bharat. Led by Rohit, who is one of the youngest and most enterprising founders in the housing finance segment, Easy has already laid solid foundations to become the largest mortgage-tech company in India. We’ve been privileged to help Rohit and the Easy team on this mission.”
About Easy
Founded in 2017 by Rohit Chokhani, Easy has an AUM of over ₹500 crores present in over 90+ locations in India and has disbursed 10,000+ loans. Easy is India’s leading digital-first housing finance company with a commitment to transform the affordable housing sector, by solving for lags in credit and property appraisals.
About The Rainmaker Group
The Rainmaker Group is the investment banking partner of choice for India’s private businesses as they traverse their fundraising journey - from their first growth round to pre-IPO. The firm has delivered growth equity and secondary transaction milestones for over a dozen unicorns, soonicorns, and now-listed businesses.
The firm’s ‘rainmakers’ pride themselves on a founder-like mindset and a proprietary execution process that has delivered industry-leading closure rate and client retention. The Rainmaker Group’s relationship with global investors is underpinned by thoughtful client selection and an insight-driven approach to dealmaking.
To know more about The Rainmaker Group, get in touch with
Dhwani Mehta - dhwani.mehta@trmg.in
