HUL, India's largest fast-moving consumer goods (FMCG) company, announced that it has signed a definitive agreement to acquire the premium actives-led beauty brand Minimalist. This marks another step in the transformation journey of HUL's Beauty & Wellbeing portfolio towards evolving and higher growth demand spaces.
The Rainmaker Group acted as the exclusive financial advisor to Minimalist on the transaction.
Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist is one of the fastest growing digital-first brands that sits at the intersection of beauty and actives-led science. The brand is strongly rooted in delivering highly efficacious skincare and haircare solutions to its consumers driven by its mission to #HideNothing.
HUL will acquire 90.5% stake in the company through a combination of secondary buyouts and primary infusion with a path to acquire the balance stake in two years.
Kunal Bhardwaj, Partner, The Rainmaker Group said, “Have been an operator in the FMCG space for almost two decades. And I found Mohit and Rahul’s journey of building Minimalist as the true epitome of how large breakthrough brands should get built: Clarity of thought from Day Zero, guiding percepts that never get broken, stakeholders who are passionate believers. Utmost focus, flawless execution and keep away from distractions. Minimalist is a brand which is a true reflection of who Mohit & Rahul are - authentic, transparent & honest.”
About Minimalist
Minimalist is an evidence based, consumer focused skin and hair care brand that provides high-quality, science-backed solutions prioritising efficacy and transparency.
About The Rainmaker Group
The Rainmaker Group is the investment banking partner of choice for India’s private businesses as they traverse their fundraising journey - from their first growth round to pre-IPO. The firm has delivered growth equity and secondary transaction milestones for over a dozen unicorns, soonicorns, and now-listed businesses.
The firm’s ‘rainmakers’ pride themselves on a founder-like mindset and a proprietary execution process that has delivered industry-leading closure rate and client retention. The Rainmaker Group’s relationship with global investors is underpinned by thoughtful client selection and an insight-driven approach to dealmaking.
To know more about The Rainmaker Group, get in touch with
Dhwani Mehta - dhwani.mehta@trmg.in
